Total Sessions GA4
29.2K
Total Leads HubSpot
802
Session → Lead GA4 + HubSpot
2.7%
Top Channel 13.8K sessions GA4
Organic Search
Best Converter GA4 + HubSpot
Paid Search
↑ +4.4% conv. rate
Deals Won HubSpot
19
↑ +26.0% win rate
Cross-Channel Attribution Flow
Channel → Sessions → Leads → MQL → SQL → Pipeline → Won
GA4 + HubSpot
Channel Performance
GA4 + HubSpot| Channel | Sessions | Leads | Conv. Rate | MQL | SQL | Won | CAC |
|---|---|---|---|---|---|---|---|
| Organic Search | 13.8K | 223 | 1.6% | 112 | 34 | 9 | $102 |
| Paid Search | 4.4K | 191 | 4.4% | 83 | 44 | 4 | $319 |
| Social Media | 3.6K | 153 | 4.2% | 61 | 16 | 6 | $262 |
| 3.2K | 134 | 4.2% | 94 | 25 | 7 | $60 | |
| Referral | 2.2K | 70 | 3.2% | 43 | 20 | 5 | $33 |
| Direct | 6.2K | 179 | 2.9% | 38 | 17 | 5 | $7 |