Sessions Total visits to your sites in the selected period. A session ends after 30 minutes of inactivity. GA4
29.2K
↑ +8.7% vs prev period
Organic Impressions How many times your pages appeared in Google search results. Higher impressions = more search visibility. Search Console
7.2K
↓ -13.7% vs prev period
Email Open Rate Percentage of delivered emails that were opened. Industry average for B2B is ~21-25%. Mailchimp
30.1%
↑ +5.1% vs benchmark 25%
Pipeline Influenced Deals in pipeline that were influenced by marketing touchpoints. Shows marketing's revenue contribution. HubSpot
73
↓ -23.0% vs prev period
Conversion Rate Percentage of sessions that completed a goal (form submit, demo request, signup). GA4
2.4%
↑ +8.7% vs prev period
System Health Number of martech systems reporting healthy status. Monitors uptime, latency, and sync status. Martech
5/6
Traffic Trend
Sessions over last 90 days
GA4
Channel Mix
Traffic source distribution
GA4
Automated Insights
SEO
11 keyword opportunities
11 queries with 200+ impressions rank below position 10. Optimize content for: "no code ai platform", "ai workflow builder", "enterprise ai solutions".
Email
Above-average open rate
Open rate is 30.1% — industry average is ~21%. Subject lines are working.
Email
1 paused automation(s)
Onboarding Flow — consider reactivating or removing.
CRM
CAC spread across channels
Best CAC: Direct ($7). Worst: Paid Search ($319). Consider reallocating budget.
Martech
1 system(s) not healthy
Mailchimp (degraded). Check integrations.
Martech
High automation failure rate
25% of recent automations failed. Review error logs and retry policies.
Data Sources
Google Analytics 4 mock
Google Search Console mock
Mailchimp mock
Social Media mock
HubSpot CRM mock
Martech Stack mock